Privacy Policy

Bio Active Group LLC, a Delaware limited liability company trading as Happy Beanie, is responsible for the personal information described here. This policy explains what we collect, why we collect it, and what we will never do with it. The short version: we collect what we need to ship peptide chews to your animal and support your subscription — and nothing gets sold to anyone, ever.

What we collect

• Order information — your name, email, shipping address, and the products you buy.
• Payment information — processed entirely by Shopify's PCI-certified checkout. Card numbers never touch our servers and we cannot see them.
• Pet information — the eligibility screener runs in your browser. Your answers about your pet’s age, weight, allergies, medications and diagnoses are used to work out the result and are not stored on our servers or attached to you.
• Screener reminders — if the screener says your pet is not eligible yet (under twelve months, or pregnant or nursing) you can ask us to check back. We then keep your email address, which of those two reasons applied, whether it is a dog or a cat, and the date you chose — nothing else, and none of your other answers. We send one email on that date and no others. Every one of those emails carries a one-click link that deletes your address, and you can ask us to remove it at any time.
• Site analytics — basic, aggregated usage data that tells us which pages work.
• Email engagement — for the marketing emails we send you (not order or shipping notifications), our email provider Resend records whether the message was delivered, whether it was opened, and whether you clicked a link in it. Opening is detected by a small image loaded from the message, so it is approximate — some mail apps load that image automatically whether or not you read anything. We use it to see which emails are worth sending and to stop mailing addresses that bounce. Blocking images in your mail app prevents the open from being recorded, and the unsubscribe link in every marketing email stops them entirely.
• Advertising data — we use the Meta (Facebook) Pixel and Google Analytics to measure how our ads and listings perform. They record standard browsing events on this site (pages viewed, items added to cart, checkouts started) and share them with Meta under its data policy and with Google under its privacy policy. Neither ever receives your pet's health screener answers, and we never send them your payment details.

How we use it

To fulfill and ship orders, manage recurring subscriptions, answer support requests at the help desk, send order confirmations and (only if you opted in) our newsletter or a screener reminder, and publish lot-level quality data that is never connected to any customer.

What we never do

We do not sell, rent, or trade your personal information. We do not store your pet’s health screener answers, so there is nothing there to share. We share data only with the services required to run the store: Shopify (checkout and order management), our shipping carriers (name and address on the label), our email provider (your address, if subscribed), and Meta and Google for ad and listing measurement as described above.

Your choices

Email hello@happybeanie.com anytime to request a copy of your data, correct it, or delete it entirely. Unsubscribe links live at the bottom of every marketing email. Deleting your data does not affect records we are legally required to keep, such as completed order invoices.

Cookies

We use a session cookie so your cart survives navigation, Shopify's checkout cookies, the Meta Pixel's advertising cookies, and Google Analytics cookies for ad and listing measurement. To opt out of Meta's ad targeting, use Meta's Ad Preferences; for Google Analytics, Google offers a browser opt-out. Your browser's tracking-protection settings cover both, and industry-wide opt-outs are available at aboutads.info.

Contact

Privacy questions: hello@happybeanie.com.